Question: Who Do You Send Press Releases To?

What is the best day to send a press release?

ThursdayAccording to our data: The best day to send a press release is on Thursday.

The best time to send a press release is between 10 am and 2 pm..

Is PR Newswire a newspaper?

PR Newswire was a distributor of press releases headquartered in New York City….PR Newswire.Logo as of January 2017TypeSubsidiaryIndustryPublications communicationsPredecessorsMuschel? Western Union United Newspapers CisionFoundedMarch 8, 19545 more rows

How do I submit a press release to a journalist?

Figure out which journalists will be interested in your story and find their contact details. Choose the best time to send your press release. Write your press release email (pr pitch) – make it attention-grabbing, short & simple (and without attachments) Follow-up if needed.

How long should a press release be?

about 300 to 400 wordsThe ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That’s just three or four short paragraphs and a couple of of quotes. If yours is longer than that, you’ve probably got unnecessary waffle that doesn’t add anything to your story.

How do you end a press release?

How to end the press release. Signal the end of the press release with the word “Ends” in bold. After “Ends”, write “For further information, please contact” and list your details or those of an appointed person. Do give a mobile number if you can, so that journalists can contact you easily.

How do you send a press release via email?

Start with a catchy subject line.Start with a catchy subject line. … Then add a short introduction that personalizes the message and says something like, “I hope you can use this; let me know if you have questions.”Copy and paste your press release into the e-mail message form.Add your signature.Check everything over.More items…•

Do you pay for press releases?

A range of $500-2500 is standard to retain an experienced, skilled press release writer. … Some agencies charge $3000 and up per press release.

What is the best press release distribution service?

2021’s 10 Best Press Release Distribution ProvidersEIN Presswire.eReleases.NewswireJet.24-7 Press Release Newswire.Linking News.iCrowdNewswire.PR Newswire.PRWeb.More items…•

Can press releases be copied?

Press releases are published specifically to relate newsworthy information to journalists. Therefore, there is no reason why a well-written press release can’t be picked up and published as is. However, media outlets have fired journalists for copying and pasting a press release as an original article.

What is the press release meaning?

A press release is a written document prepared for the media – also called the press – that announces something newsworthy.

Do press releases work?

In short, yes, press releases still work, though how they work and what makes them effective has shifted. Press releases used to be the most straightforward (and costly) way to let the media know what you were up to (i.e., what product, service, cause or event you were using to make an impact in the world).

How many press releases should I send?

You should be sending releases to them two or three times a day. Radio and television work much like dailies. They have editorial meetings that decide the content for a show.

What should press release contain?

Here’s what you should include in your press releases:Headline: Be sure to make it clear why your story is interesting and important.Press Contact: How can the media get in touch with you?City, State, Location: Where are you, and where is your news happening?Body copy: Order information by level of importance.More items…•

How do you identify a press release?

A press release should read like a news story, written in third-person, citing quotes and sources and containing standard press release information. The standard press release begins with contact information, mostly likely the name, phone number and e-mail address of the person who wrote the release.

What are press releases used for?

The purpose of a press release is to get attention, make news, and generate publicity. It’s cost effective marketing (free) and they can be used to create brand awareness.

Do you send a press release as an attachment?

Never Send a Press Release as an Attachment So forget the attachments. Instead, simply copy your text and paste it into the body of your email message. It’s also best to stick with “plain text” and stay away from special text formatting in your message.

How much should a press release cost?

A range of $500-2500 is standard to retain an experienced, skilled press release writer. At this level, how much you pay will be based on the strength of the writer’s portfolio, expertise in your type of business (B2B versus B2C, technical versus non-technical, etc.), and the quality of understanding for your audience.

Why do companies issue press releases?

The ultimate goal for companies in issuing a press release is to gain instant exposure, build trust with existing and prospective customers, and increase traffic to their website or stores. The benefits of press releases are clear but some limitations still remain.

Do press releases work for SEO?

SEO and Press Releases The reason press releases are considered beneficial for SEO is that having information about a company, brand, or website cited in news and media publications is good for visibility. Press releases make way for brand mentions in pieces of content that also promote the business.

Should I send press release in Word or PDF?

Journalists don’t have time to open documents; that’s whether they’re PDFs or Word Docs. Copy and paste the headline of your press release into the subject line and then paste the rest of the press release into the body of your email.

How do you write a 2020 press release?

How To Write a Press Release: 7 StepsFind Ways To Be Newsworthy. As you’ll be pitching to journalists, create a news release with that in mind. … Write Your Press Release Headline. … Craft Your Lede. … Write Your Body Paragraphs. … Include Supporting Quotes. … Write Your Boilerplate Text. … Add Media Contact Details.

How many press releases are distributed daily?

However, with upwards of 30 million companies in the US alone, there’s a staggering number of press releases being issued each day, considering there’s only about 50,000 journalists to read them.

What is press release in communication?

A press release is a written communication that reports specific but brief information about an event, circumstance, product launch, or other happening. It’s typically tied to a business or organization and provided to media through a variety of means.

Where can I send press releases for free?

20+ Free Press Release Distribution Sites24-7PressRelease.com – Free release distribution with ad-support.1888PressRelease.com – Free distribution, paid services gives you better placement and permanent archiving.ClickPress.com – Distributs to sites like Google News and Topix.net, Gold level will also get you to sites like LexisNexis.More items…•

What are three qualities of a good press release?

Qualities of a Good Press ReleaseStorylines. Great press releases start with great stories. … Information vs. promotion. … Exposure. The creation of a first-rate press release is only half the battle. … Professional finish. A press release isn’t a memo or an internal e-mail.

Are press releases worth it?

The short answer is yes. Press Releases are still relevant and probably will be for a long time to come, not only for search engine optimization, but for marketing, in general. However, many webmasters don’t really understand the concept and often end up doing things that eventually harm their websites.

How much does PR Newswire cost?

PR Newswire Pricing & Features PR Newswire plans range from $350 to $805 per distribution, with an additional $195 required annual membership fee. Their Basic State & Local plan offers 1,000 outlets; local, audience and industry targeting; and 125 release-only media site publishing.

What is a PR Wire?

From a public relations standpoint, companies can put out press releases on a service called a wire service. The wire service then distributes the press release to the world and it officially is “live”. Some notable wire service companies include PR Newswire, Business Wire, Marketwire and PRWeb.

Where do I send press releases?

Here are the three best press release distribution services for small businesses in 2020:Send2Press: Best for Direct-to-Editor Press Release Distribution & Writing Services. … eReleases: Best for Affordable Press Release Writing & Distribution.PRWeb: Best for Affordable Multichannel Distribution.

How do you get press releases?

How do you distribute a press release?Find journalists who might be interested in your press release. … Get the journalists’ contact details. … Craft a killer pitch. … Send your press release pitch (at the right time). … Follow-up on your release.